Shawn Cheng is now the Head of Partnerships + Programs at ConsenSys, the world's leader in Ethereum innovation. They help founders who want to use Ethereum to build their next startup. Shawn Cheng was a Principal at Vayner Capital, Gary Vaynerchuk’s venture capital firm. The fund focuses on early-stage investments in high growth startups, early-stage companies in need of strategic guidance in marketing and storytelling. Prior to joining Vayner, he helped to start the Digital Strategy department at BBDO Worldwide, and managed Digital Advertising, Social Media and Search teams Razorfish and VaynerMedia. In addition to 10 years in digital advertising, he had been working with startups for over 6 years. Along the way he helped to build big brands like GE, Starwood Hotels, Westin, Sheraton, W Hotels, Mondelez, Sour Patch Kids, Ritz Crackers, and Victoria’s Secret. Originally from California, he now lives in Brooklyn and is focused on virtual reality, esports and consumer spaces.
Shawn Cheng 目前為 ConsenSys 公司 Head of Partnerships & Programs。ConsenSys 為 Ethereum 創新的世界領導品牌。他們幫助新創利用 Ethereum 建立他們的團隊。 Shawn 也是投資公司 Vayner Captital（為紐約社群媒體名人 Gary Vaynerchuk 所持有）的合夥人，專門投資高速成長中的早期團隊、以及需要關於市場與故事行銷相關策略性指導的早期團隊。 在加入 Vayner 以前，Shawn 幫助創辦天聯廣告全球數位策略部門，並分別在數位行銷公司 Razorfish 和 VaynerMedia 掌管數位廣告、社群媒體和網路搜尋部門。除了在數位廣告界擁有10年資歷意外，Shawn 也持續輔導新創團隊逾6年，一路走來也協助過知名品牌企業如：GE、Starwood Hotels、Westin、Sheraton、W Hotels、Mondelez、Sour Patch Kids、Ritz Crackers、和 Victoria’s Secret。 Shawn 來自加州，目前居住於美國布魯克林，專攻虛擬實境、電競以及消費者領域。
